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AVANT Communications Investment in its Channel Sales Enablement Platform Results in Doubling of UCaaS and SD-WAN Sales

Company doubles its channel support team, expands partnership with Comcast and enhances the AVANT BattleApp with machine learning.

Chicago, Illinois—Sept. 25, 2017 AVANT Communications, the leader in channel-sales enablement for next-generation IT solutions, doubled its channel support resources, further enhancing the company‘s superior level of support. AVANT also made significant investments in its BattleApp technology platform, allowing partners to intelligently search more than 1,000 sales and marketing resources, selecting relevant content with machine learning. The more AVANT partners use the platform, the better the results become. This enables partners to add more value to customer engagements and accelerate time to revenue.

“It’s been a fantastic year,”CEO and co-founder Ian Kieniger said. “We have seen a huge return on our investments. The partners that have adopted our platform are achieving tremendous growth. For example, we have seen our UCaaS sales double and SD-WAN sales triple over the last year.“


Key first-half company innovations for 2017:

BattleApp updates—AVANT enhanced its industry-leading sales enablement tool with machine learning search capabilities that improve as they are used, support for searching videos and non-text based marketing materials, more than 1,000 total sales and marketing documents, an all-new user interface and the integration of commission data.

White glove cable and telecom support— AVANT’s new “concierge” style approach offers a high touch experience for quotes, order entry and installation management. This will help the channel focus on selling and caring for customers. The first service provider to leverage the new AVANT capability is the world’s largest cable provider: Comcast.

“This collaboration with AVANT is certain to make a real difference in our ability to sell through,” said Craig Schlagbaum, vice president, Indirect Channels Comcast Business. “We’ve been impressed with their service-first mentality—from engineers to executives. It makes all the difference. AVANT knows how to deliver on its promises. For ensuring rapid lead turnaround, enabling instant access to important content, and helping our teams to work quickly and effectively, with a minimum of human intervention.”

Doubling of sales support resources— Goal: To provide superior support for the channel.  Recent expansions and additions include:
  • AVANT’s extensive engineering team
  • Co-selling resources
  • Regional Channel managers
  • Inside channel managers
  • Channel support managers and pricing specialists
  • Cable and telco order and project management resources

We doubled our investment in the channel, now we're doubling down on you.  Learn how you can earn $10,000 in MDF in 2018!

For more information about AVANT and to join our ecosystem, please visit us at 


AVANT is a channel sales enablement company and the nation’s premiere distributor for next generation technologies. AVANT adds unique value with its focus and expertise in channel sales assistance, sales training, sales guidance, and sales tools to fuel IT services business growth. From complex cloud designs to global wide-area network deployments, AVANT sets the industry standard in enabling its partners and clients to make more intelligent decisions about services, technology and cost-effective communications.

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