Book A book icon Megaphone A megaphone icon Chat A chat bubble Calendar A calendar symbol Calendar alternative A calendar symbol Menu A menu symbol for navigation print A computer printer symbol Location A map location marker Location alternative A map location marker Phone A phone symbol User A human silhouette indicating login Document A document symbol Facebook Facebook social media icon Facebook Facebook social media icon Twitter Twitter social media icon Twitter circled Twitter social media icon YouTube YouTube social media icon YouTube YouTube social media icon YouTube Play icon YouTube social media icon Vimeo Vimeo social media icon Vimeo circled Vimeo social media icon LinkedIn LinkedIn social media icon LinkedIn circled LinkedIn social media icon Instagram Instagram social media icon Instagram circled Instagram social media icon Pinterest Pinterest social media icon Pinterest circled Pinterest social media icon Mobile A mobile phone Tablet A tablet symbol Laptop A laptop computer symbol Desktop A desktop computer display Pencil A pencil symbol Ok A checkmark symbol cancel-circle A X symbol Plus An addition symbol Minus A subtraction symbol Heart A heart symbol Star A star symbol Videocam A video camera symbol Caret A small triangle symbol Newspaper A newspaper symbol Cart A shopping cart Tools A hammer and a wrench symbol Flag A flag symbol home home-desc Photo A photograph symbol Audio A speaker with sound symbol Cog A group of cogs symbol RSS A RSS feed symbol Comment A speech bubble symbol Link A chain link symbol Export An export arrow symbol Envelope An envelope symbol Search A magnifying glass symbol Info An information symbol Info circled An information symbol Help circled A question mark symbol Clock A clock symbol Globe A globe symbol Globe alternative A globe symbol none none

The Secret to Business Longevity?  Strong Partnerships

Thanks to Zane Long, VP of Channel Sales at RingCentral for contributing to AVANT Insights.

In today’s fast-paced business world, the notion of “working together” to accomplish things is more important than ever. We’re all familiar with this somewhat Silicon Valley-fied notion of collaborative working, and despite my company bias towards such a phenomenon, one cannot argue that it isn’t applicable to enterprise workforces today.

The speed at which business is conducted and the rapidity with which messages and emails can reach international territories has brought an efficient, yet chaotic, dimension to the workplace. That’s why businesses need scalable, flexible technology solutions that advance business operations. While most hardware-centric systems of the past impede progress with esoteric infrastructure and inordinate costs, cloud technologies are the 21st century antidote.

According to Transparency Market Research, by 2018 VoIP and unified communications will be a $69.1B market. That represents a huge opportunity for growth, and we continue to hear our partners say they are experiencing a spike in demand for cloud technologies, particularly among enterprises. Businesses are savvier today than in previous years, and there’s much to be said for getting bang for your buck while also mobilizing and conducting business more efficiently.

Because enterprises have a myriad of options when it comes to evaluating the technology landscape, the channel provides the voice of reason they often need to pull the trigger on big deployments — like migrating to the cloud, for instance. As enterprises continue to shift from a hardware-first model to a cloud-first model, it’s important that channel partners have the latest, best-in-class technologies to bring customers. If partners are armed correctly, they sell better and help enterprises thrive more.

That’s why at RingCentral, I’m focused on building the right relationships for our Partner Program with leading master agents, like AVANT. AVANT has an incredible reputation in the channel as a leading provider of unified communications technologies for mid and large-sized businesses, and now with RingCentral, AVANT partners will have a powerful solution in their arsenal to help enterprises migrate away from the clunky legacy systems of the past.

At RingCentral, we know that a world-class partner program must focus on the financial rewards participating partners can realize. So in addition to assuring potential partners that RingCentral will continue to enable them to put the very best cloud-based communications solutions in the hands of their clients, we are retooling our partner contracts and commission structures to make them attractive enough that potential partners “Think RingCentral First”. RingCentral partners benefit from top-notch sales support that we provide to help them enhance their close ratios. We offer “subject matter experts” available to partners, at no cost, to assist them in the sales process to close deals. This is part of our end-to-end partner support that encompasses sales, implementation and the provisioning and ongoing support of our partners’ clients.

I’m thrilled to be working with AVANT and all the partners coming on board. As the adage “Rome wasn’t built in a day” reminds us, it takes time and the right partnerships to build a high-achieving business. Our Partner Program is designed to make our channel partners successful, and in turn, help empower enterprises to be the best they can be.